STAR WARS

Star Wars, created by George Lucas in 1977, is one of the highest-grossing media franchises of all time. It has grown from a single film into a multi-billion dollar empire owned by Lucasfilm (via The Walt Disney Company), encompassing a vast fictional universe through television series, video games, novels, comic books, theme park attractions, and extensive merchandise, including action figures and playsets. The brand is known for its pioneering marketing strategies, expanded universe storytelling, and consistent cultural presence.