SANRIO

Sanrio Company, Ltd. is a global brand founded in 1960 that operates with the vision of “One World, Connecting Smiles,” aiming to achieve the corporate philosophy of Minna Nakayoku (Getting Along Together). Headquartered in Ōsaki, Shinagawa, Tokyo, Japan, Sanrio is known for creating iconic characters like Hello Kitty and Friends, and Mr. Men & Little Miss. The company’s principal activities include planning and selling gift merchandise, licensing copyrights, operating theme parks, and engaging in various other businesses like education and film production. Sanrio’s products, including fashion accessories, gifts, entertainment, and toys, are sold worldwide.