Fisher-Price

Fisher-Price, Inc. is an American company, headquartered in East Aurora, New York, that produces educational toys for infants, toddlers, and preschoolers. Founded on June 19, 1930, by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans Price, the brand has been a wholly owned subsidiary of Mattel since 1993. Fisher-Price’s mission is to enrich the first five years of childhood for every family.